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How to Choose the Right Self-Publishing Platform: A Guide for Authors

June 19, 20252 min read

Introduction

Self-publishing has never been more accessible, but with so many platforms available, how do you choose the right one for your book? Whether you’re focused on wide distribution, higher royalties, or ease of use, selecting the best platform is key to your publishing success. In this guide, we’ll compare the most popular self-publishing options and help you determine which one suits your goals.


1. Key Factors to Consider

Before diving into specific platforms, consider these important factors:
Distribution Reach – Where do you want your book to be available (Amazon, bookstores, libraries, etc.)?
Royalties & Pricing – How much do you want to earn per sale?
Ease of Use – Do you prefer a beginner-friendly interface or more control over formatting?
Format Options – Do you plan to publish in eBook, paperback, hardcover, or audiobook?
Marketing & Support – Does the platform offer promotional tools or author support?


Banner of Top Self-Publishing Platforms

2. Top Self-Publishing Platforms Compared

📚 Amazon Kindle Direct Publishing (KDP)

Best for: Authors who want to maximize sales on Amazon.

  • Pros:

    • Largest eBook marketplace

    • Up to 70% royalties on eBooks

    • Print-on-demand for paperbacks and hardcovers

    • Kindle Unlimited and KDP Select options for increased visibility

  • Cons:

    • Exclusive restrictions with KDP Select

    • Limited distribution outside Amazon

📚 IngramSpark

Best for: Authors who want wide distribution in bookstores and libraries.

  • Pros:

    • Global distribution to major retailers (Barnes & Noble, independent bookstores, libraries, etc.)

    • Hardcover and paperback options

    • Professional print quality

  • Cons:

    • Setup and revision fees (though often waived with promo codes)

    • Lower royalties compared to KDP

📚 Draft2Digital

Best for: Authors who want easy eBook distribution across multiple platforms.

  • Pros:

    • Distributes to Apple Books, Kobo, Barnes & Noble, and more

    • No upfront costs

    • Automated formatting tools

  • Cons:

    • No print book publishing (only eBooks)

    • Royalties vary by retailer

📚 BookBaby

Best for: Authors who prefer a full-service self-publishing experience.

  • Pros:

    • Editing, design, and marketing services available

    • Wide distribution options

    • Print and eBook publishing

  • Cons:

    • Higher upfront costs

    • Less control over pricing


3. Which Platform is Right for You?

  • If your primary goal is Amazon sales, go with KDP.

  • If you want your book in bookstores & libraries, choose IngramSpark.

  • If you want hassle-free eBook distribution, Draft2Digital is a great choice.

  • If you need professional services & support, consider BookBaby.


Final Thoughts

No single platform is perfect for everyone—it all depends on your publishing goals. Many authors even use a combination of platforms to maximize their reach.

📢 Need help navigating self-publishing? All in the Edit provides expert guidance to help you choose the best platform, format your book, and ensure your manuscript is ready for success! Contact us today to get started.

🚀 Which platform are you considering for your book? Let us know in the comments!

#SelfPublishing #BookPublishing #WritingCommunity #IndieAuthor #PublishingTips #AllInTheEdit


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